Rock the Stars

Gamification as a Recruitment Tool 

17.03.22 05:39 PM Comment(s) By Stew

Rock the Stars in partnership with a large financial institution created a role playing game that is used to recruit new employees. It's based on the music industry and participants take on roles as musicians, agents and record company executives. The object of the game is to join or manage a rock band that gets signed to a record deal and wins a battle of the bands competition, paving the way to fortune and fame. Participants are assigned a series of tasks and challenges that ultimately lead them toward their goal. Wild cards are used to change things up during the game and present new challenges. 

The game is a lot of fun, fast paced and intense. It puts participants in a position where they have to show leadership, teamwork, creativity, and communication skills - all traits the company is looking for in new hires. On the flip side role playing games are hip and entertaining and the client wants to show recruits that a conservative financial organization can still be a fun place to work. 

We've done groups of 50 to 150 and the organization brings a number of observers who make notes and evaluate participants. The client has said what a great tool the game is for recruitment and has repeated it with us several times. 

Stew

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