Rock the Stars was honored last week to produce an event for MPI Toronto’s (Meeting Professionals International) Signature Series. The Series is designed to showcase innovative ideas and experiential events. We partnered with the Hard Rock Cafe Toronto and held the event in their beautiful, 2nd floor event space on Dundas Square.
There are unique challenges that come from doing a showcase f0r a group of meeting professionals. First, the schedule required compressing our 2 hour ‘You Write the Song’ program into a 45 minute slot. Second, the usual relationships and common purpose that exist between coworkers were not present. Finally, people took time out of busy schedules and paid to attend; we needed to insure their return on investment was a good one.
The solution? We kicked off the activity with a blistering version of “You Shook Me All Night Long”, boldly stating that the meeting was about to transform into something quite different. Next we presented a short, song writing master class using the lyrics of “We Will Rock You” to describe how messages can effectively be delivered through song. (Twitter photo taken by @csoverall)
With this as their inspiration, we formed the group into smaller teams who immediately began writing; creating new works from popular songs to reflect their thoughts about the meetings industry. People wrote about MPI and the Toronto events business, sharing their passion and point of view, all through song lyrics. The experience of writing together began to create bonds between guests that were strengthened when groups entered the wardrobe area and tried on costumes. After collaborating to create their songs and choose costumes, they now looked like real rock bands! (Twitter photo taken by @marcelo_yyz)
Each team then took the stage to perform their song, backed by the Rock the Stars band. The performances were enthusiastic and filled the room with laughter. The stage at Hard Rock Toronto has hosted some of the world’s biggest bands, enhancing the experience of participants, assisted by great sound, stage lights, and professional A/V techs.