Client: Multinational Bank
Program: You Write the Song
Venue: Hard Rock Cafe Toronto
Over the years Rock the Stars has customized many events to fit themes supplied by clients. Our musical repertoire is large and diverse and our costume selection is quite adaptable. This has allowed us to produce disco, country and even hair metal themed events.
However, we had yet to do a “Mardi Gras” theme until now. New Orleans is the birthplace of jazz, and although our musicians can play almost any style, performing as a Dixieland Band was a first.
We began by thinking of the costumes. The client provided dozens of masquerade masks and thousands of Mardi Gras beads and we provided scores of bright feather boas, and preselected hats and sunglasses to match. We added classic New Orleans themed songs to our song writing program repertoire, including songs by BB King, CCR, and ZZ Top.
To kick off the event our band performed a blistering version of Labelle’s “Lady Marmalade”, a song that swaggers like Bourbon Street after midnight. Turning the program over to the client, the bands created excellent and memorable songs with themes ranging from hockey fanaticism to mortgage rates. Our facilitators assisted, mingling through the tables as lyrics were being written, and offering input. The group was extremely creative and competitive and knew exactly what they wanted to say.
The performances were judged by an excellent panel whose between song commentary seemed to push each band to perform better than the one before. The performers moved off the stage and through the audience, singing often hilarious new renditions of old New Orleans favorites. In the end the winning song was a sweet and sentimental ode to a retiring coworker.
This event was close to perfect and much of the credit can go to the excellent staff at the Hard Rock Toronto and their beautiful venue. Thanks, as always, to Sales and Marketing Manager Anjuna Grewal for being super attentive to details, and to their in house audio tech Mike for being the super pro that he is.