June 16, 2011 – All Pumped Up!

Client: Medtronic of Canada
Venue: Downtown Jam, Toronto, ON
Program: Urock

The fine folks at Medtronic do very important work. One of their products is a new kind of insulin pump that is changing the lives of diabetics everywhere (hence the post title). But we believe that many of them missed their true calling. These people were rock stars to the core! They instantly transformed into talented rockers, creating brilliant band names, inspirational introductions and sublime music!

After learning two songs we had a time for some live band karaoke and that’s when they really showed their stuff. The final chorus of “Don’t Stop Believin” is still reverberating across the waters of Lake Ontario.

-Jeff Pearce

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