The Beat on the Street!

Client: Equifax

Venue: Vinci Room, Four Seasons Hotel, Toronto, ON

Program: Play with the Band

How can you improve a street party? If it is February in Toronto, move the party¬† into a cozy and luxurious Four Seasons ballroom and include an interactive rock band. This is what our friends at Equifax did for their sales team last night. Simulated food trucks lined the perimeter of the room, serving wonderful and delicate morsels that were exactly what you would expect from one of Toronto’s finest new hotels. A Snapshot Photobooth, with fabulous host Christine and her team, was set up in the foyer to capture party goers in rock star poses and costumes. And the Rock the Stars band dived deep in their immense song list to serve up interactive performances.

Jan kicked off the night with his version of “Wonderwall”, and Mark soon followed with an incredible run through “Suspicious Minds”. But most of the entertainment was provided by large groups joining our musicians on stage. During some songs, like “Billie Jean” and “Jessie’s Girl” there were so many people rocking and singing on the risers that it was as if the band had been engulfed by the dance floor. Everybody cut “Footloose”, they all were “Takin Care of Business”, and the “Sweet” suite trilogy of “Sweet Caroline”, “Sweet Home Alabama” and “Sweet Child ‘o Mine” was played in its entirety.

Big thanks to all the staff at the Four Seasons for all of your assistance before and after this event. We hope to work with you again soon.


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